Marketing has changed a lot lately. Now, it’s all about search engines, social media, data, automation & AI. Because of this, digital marketing is a hot career choice today.

An MBA in Digital Marketing teaches you about customer behavior, using data to make smart choices, handling campaigns, and matching your marketing plans to business growth. The MBA program at RT-MSSU is designed to do just that.

This piece gives you a detailed look at the program, including what you need to get in, how much it costs, what you’ll learn, and possible jobs. It also explains why this MBA is useful in today’s job market.

Why Digital Marketing Is a Core Part of a Modern MBA

The business world in India has definitely moved online. The internet now has more than 850 million users who access content from various online platforms, which has led companies to develop complete business strategies that incorporate their digital channels instead of testing online approaches. Online marketing has become essential to businesses because it now functions as their main operational component.

Here are some important facts that show this change:

Online ads now make up over 45% of all ad spending in India. This is more than what’s spent on older forms of media, like newspapers and TV.

The online marketing business in India is growing fast, at 25–30% each year. The current situation stems from the existence of online shopping systems, financial technology solutions, software services, and direct-to-consumer brand operations.

Companies are recruiting candidates for positions which include online marketing specialists, performance analysis experts, growth management professionals, and marketing research analysts. These positions require existence in all organizational units, which extends beyond their primary function in marketing departments.

The main problem:

Even though many people are needed for these jobs, employers say that many people don’t have the right skills. Most business degree holders acquire marketing knowledge through their studies, but they lack actual experience in these areas:

• SEO, paid ads & social media

• Analytics tools like Google Analytics, Power BI, and marketing dashboards

• Running real ad campaigns and improving return on investment in real time

That’s why business degrees that include learning how to use tools, working on real projects, and getting experience in the online marketing industry lead to better job opportunities.

They don’t just teach strategy—they train professionals who can execute, measure, and scale growth in today’s digital-first economy.

RT-MSSU’s MBA in Digital Marketing is designed to fix this issue by teaching both theory and practical skills.

What the MBA Program at RT-MSSU Offers

The MBA program at RT-MSSU is a two-year course that prepares students to be business leaders who can get hired right away. It combines business education with skill development and real-world experience.

Students can form areas like Business Analytics, Digital Marketing, Innovation & New Venture Management, and International Business. These are meant to match what businesses need today.

This MBA uses a trimester system, which means that each part of the course involves practical learning, industry tools, and certification modules. You start learning practical skills right away.

Click to know more about specializations, Eligibility, fees & admission process

What Makes RT-MSSU’s Digital Marketing MBA Special

The MBA in Digital Marketing at RT-MSSU is a hands-on program that gets students ready for marketing jobs in agencies, startups, and big companies.

Each trimester, you’ll get to use actual marketing tools, check out examples from the real world, and run campaigns with guidance from teachers and pros in the field. You will learn to create digital business strategies which you will implement and monitor and improve according to actual business requirements. 

The industry professionals will guide your learning through their sessions and training events and their assessment of your work.  This ensures you learn things that are current and wanted in the market.

One Year of Real Work Experience Before You Graduate

One great thing about the MBA at RT-MSSU is the year-long On-the-Job Training (OJT) in your final year. You’ll work directly with companies.

The marketing teams will demonstrate their work methods which they use to assess their performance and solve their issues. Your responsibilities will involve client interactions and deadline management and report writing and performance evaluation.

This is very helpful to employers. They can easily train and get results from candidates who already have 6–12 months of experience. It also helps students feel more confident and ready for their careers.

Following NEP 2020 with Flexible Options

With a flexible structure that allows students to improve their skill levels on an individual basis, the RT-MSSU MBA Program satisfies India’s National Education Policy (NEP) 2020.

Students can complete the first year of study to obtain a Postgraduate Diploma or the entire two-year program for an MBA degree. This allows students to select the path to achieving their professional objectives.

A student who leaves the program after one year will have developed transferable skills and gained hands-on experience in a professional environment.

Students who want to become brand managers or growth experts or performance marketers or digital consultants should study the digital marketing focus. The program provides training in both theoretical planning methods and practical execution techniques.

You will learn about search engine marketing and SEO and social media strategies and data analysis and content campaigns. The program shows how all of these elements combine to benefit businesses.

The goal is to know customers, build strategies based on data, and improve campaigns for maximum impact.

How the Trimester System Works in the MBA (Digital Marketing)

The RT-MSSU trimester system enables students to develop strategic thinking abilities which they will use to perform practical work because it eliminates the theoretical learning gap that exists in conventional MBA programs.

Trimester 3: Strategy and Business Alignment

The section explains the reasons which lead to choices made in digital marketing. The program teaches you how to create your digital strategy which supports your company’s main objectives. The session will cover digital marketing strategy development, social media planning, and SEO search campaign management. In addition to understanding what marketing channels to select and what audiences to reach, you’ll also learn how to develop a budget plan. In your Entrepreneurship Management and Data-Driven Decision-Making courses you’ll receive training in Leadership and Analytical Skills – these skills will enable you to assess performance data and apply your skills to create solutions for businesses.

Trimester 4: Execution and Refinement

The fourth part is where you put everything into action. You will work on content marketing and performance marketing through campaign development and social media implementation. You will learn about AI applications in business and project management because you will study how to manage project timelines and team members and project resources. The section simulates a real business environment where marketing results determine success. 

The two trimesters train students to create digital marketing campaigns which they execute and evaluate until they achieve continuous improvement thereby becoming prepared for the workforce.

Skills You’ll Develop in the Program

Digital Marketing MBA program graduates will develop expertise in business operations and technical knowledge and communication skills. The program teaches students leadership skills and communication skills and strategic thinking abilities.

You will develop practical skills through your work on content creation and email campaign management and performance tracking and social media data analysis and campaign reporting. You will learn to use Excel and Power BI and digital analytics tools for your work.

You will acquire the necessary skills to work in marketing and strategic planning and data analysis work.

Certifications and a Professional Portfolio

RT-MSSU students will receive six industry-recognized certifications for current market tools and platforms, boosting your job prospects.

You will create a professional portfolio which includes your campaign strategies, performance reports, content plans, and data analysis dashboards. The portfolio will demonstrate your skills and experience which will help you succeed in job interviews.

Job Options After an MBA in Digital Marketing

The program provides assistance to individuals who wish to establish their own business ventures. The program teaches you how to develop business ideas while providing essential skills for launching and expanding companies.

Admission Process

Who Can Apply

To apply for the MBA in Digital Marketing at RT-MSSU, you need a bachelor’s degree from a government-approved university or school. Any student from any academic discipline can submit their application, although students with a business background or management experience will have an advantage. 

Digital marketing requires three essential skills which are creative abilities and analytical thinking capabilities. 

Entrance Exams Needed

To be eligible to apply for this program, you must have completed one of the following entrance exams: CAT, MHCET, MAT, XAT, ATMA, GMAT or RT-MSSU MPET.

How to Apply

The application process is simple. First, fill out the RT-MSSU application form and send in your academic documents. Then, submit a Statement of Purpose.

If you get shortlisted, you’ll have a personal interview with RT-MSSU. The final selection process will consider your academic history, performance on your entrance exam(s), your Statement of Purpose and your interview.

How Candidates Are Evaluated

The final list of candidates is based on a balanced evaluation. Academic performance and entrance exam scores make up half of the , while the Statement of Purpose and interview performance make up the other half.

Fees

RT-MSSU has a fair fee structure. Students belonging to the open group have to pay a sum total of about Rs. 2 lakh. Students from the scheduled groups, like SC, OBC, NT and VJ, need to pay a much lesser amount.

Know More about Top Reasons to Pursue Your MBA from RT-MSSU Pune in 2026

Reasons for choosing MBA in Digital Marketing

Digital Marketing is evolving rapidly – today companies are looking for candidates with the ability to leverage AI, automation and Data Analysis Tools.

The MBA in Digital Marketing at RT-MSSU gives students these skills through hands-on learning, real industry experience, and career support.

In Conclusion

An MBA in Digital Marketing should do more than just give you a degree. It should get you ready for the real world of business. RT-MSSU’s program combines strategy, skills, and experience into one learning experience.

This MBA Program provides a strong foundation for those interested in pursuing careers in Marketing, Data Analysis and Entrepreneurship by offering industry relevant experience coupled with enhanced job opportunities.