The BBA program at RT-MSSU is designed to shape future business leaders by blending management principles with hands-on skill development. With a 60:40 skill-to-academics ratio, students gain both theoretical knowledge and practical expertise.

Aligned with NEP 2020, the program offers multiple exit options: Diploma after 2 years, B.Voc after 3 years, and a full BBA after 4 years. The final year includes a full year of On-the-Job Training (OJT), ensuring graduates enter the workforce with real-world experience.

The curriculum covers marketing, retail, BFSI, financial services, retail strategy, and AI applications in business. Industry-recognized certifications enhance career prospects, preparing students for roles like Marketing Specialist, Business Analyst, Retail Team Leader, and Supply Chain Manager

Sample Courses in BBA:
• Fundamentals of Management
• Marketing Management
• Financial Accounting
• Retail Management
• BFSI
• Negotiation Skills
• Retailing & E-commerce
• Consumer Behavior
• Retail Supply Chain Management
• Fund of AI for Retail

With its emphasis on practical skills, industry alignment, and experiential learning, the BBA program at RT-MSSU is committed to developing highly competent and industry-ready business professionals who can thrive in today’s competitive business environment.

The following skills are imparted during the course of the program:
• Leadership & Team Management
• Business Communication
• Financial Management
• Marketing & Sales Strategies
• Human Resource Management
• Entrepreneurship & Innovation
• Marketing & Brand Management
• Customer Relationship Management (CRM)