The BBA program at Ratan Tata Maharashtra State Skills University (RT-MSSU) is tailored to cultivate the next generation of business leaders and managers. This program goes beyond traditional business education by integrating core management principles with focused skill development in high-demand specializations, ensuring graduates possess both theoretical knowledge and practical expertise.

Aligned with the National Education Policy (NEP) 2020, the program offers flexible exit options: students can choose to exit with a Diploma in BBA after 2 years, a B.Voc in BBA after 3 years, or complete the full BBA degree after 4 years. The curriculum follows a 60:40 skill-to-academics structure, where 60% of the focus is on skill development through specialized courses, industry interaction, and practical projects, and 40% is dedicated to building a strong foundation in general business administration. The program includes a full year of On-the-Job Training (OJT) in the final year to provide students with essential real-world experience.

The curriculum is designed to provide both broad business acumen and specialized skills in areas like marketing, retail, and BFSI. Students gain proficiency in areas like financial services, retail strategy, and AI applications in business. The program incorporates industry-recognized certifications and prepares students for a variety of roles, including Marketing Specialist, Business Analyst, Retail Team Leader, and Supply Chain Manager.

Sample Courses in BBA:
• Fundamentals of Management
• Marketing Management
• Financial Accounting
• Retail Management
• BFSI
• Negotiation Skills
• Retailing & E-commerce
• Consumer Behavior
• Retail Supply Chain Management
• Fund of AI for Retail

With its emphasis on practical skills, industry alignment, and experiential learning, the BBA program at RT-MSSU is committed to developing highly competent and industry-ready business professionals who can thrive in today’s competitive business environment.

The following skills are imparted during the course of the program:
• Leadership & Team Management
• Business Communication
• Financial Management
• Marketing & Sales Strategies
• Human Resource Management
• Entrepreneurship & Innovation
• Marketing & Brand Management
• Customer Relationship Management (CRM)