MBA Digital Marketing - MSSU

Courses MBA Digital Marketing

Cloud Computing

2 Years

2,12,000 + GST

15th October 2022

1 November 2022

Program Overview

The MBA Digital Marketing is a program that focuses on providing students with skills required for promotion and advertisement of products, services, and organisations through electronic or digital media. This program provides students with the skills and information that they need to create effective digital marketing campaigns. This program will also allow students to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment.

Mode of teaching and teaching timings

Full time: 2 years / 6 trimesters
Location: Kharghar

For whom

A pass from qualifying bachelors degree / UG degree in the field of business or any relevant degree from a government-approved institute or university.

Job Roles after course completion
  • Data Analyst
  • Business Analyst
  • Digital Marketing Professional
Course content coverage semester wise

Major Core:
Discipline Core
– Introduction to Marketing Management
Discipline Core – Introduction to Digital Marketing
Discipline Elective – Product & Brand Management / Integrated Marketing Communications

Skill Enhancement – Business Statistics
Ability Enhancement – Media Planning and Buying

Major Core:
Discipline Core
– Google Ecosystem
Discipline Core – Social Media Marketing
Discipline Elective – E Commerce Marketing / Consumer Buyer Behaviour

Skill Enhancement – Content Creation & Marketing
Ability Enhancement – Data Integrated Tools
Value added courses – Certificate Course 1

Major Core:
Discipline Core
– Programmatic Advertising DV360
Discipline Core – Digital Analytics incl GA
Discipline Elective – AdTech & MarTech / Strategic Management

Skill Enhancement – Customer Engagement and Retention
Ability Enhancement – SEO including SEM, RUSH & MOZ

On Job Training

Value added courses – Certificate Course 2

On Job Training

On Job Training

Value added courses – Certificate Course 3

Course Differentiator

Key Skills Acquired after the end of the program:
– Product & Brand Management Skills
– E Commerce Marketing Skills
– Social Media Marketing Skills
– Digital Analytics Skills
– Business Research Skills

40% class room
60% Skills/on the Job
Industry oriented curriculum
Preparation for certifications that are globally relevant

Admission Process

Candidates will be admitted on the basis of following:
1. Entrance test score – MUET (MSSU’s Entrance Test) score / score of JEE, MHCET of Maharashtra State
2. Personal Interviews conducted by MSSU panel.
3. Merit list based on the test score and personal interview shall be displayed on the website of the university.*
4. Admission form

*For the exact timelines and details please visit the admission section on the website.

Contact details & address

Maharashtra State Skills University
Elphinstone Technical School
Metro Chowk, Mahapalika Marg
Dhobi Talao, Mumbai 400001

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