BBA Retail Management Program | BBA in Retail - MSSU

Courses BBA Retail

Cloud Computing

2 Years

2,12,000 + GST

15th October 2022

1 November 2022

Program Overview

The BBA in Retail Management program equips students with the knowledge and skill set they need to thrive in the retail industry by covering all the fundamental facets of the retail sector. The program covers the fundamental concepts and procedures of retailing and retail establishments. Developing Essential Competencies for a Deeper Knowledge of the Corporate Environment. The program provides the students with a comprehensive understanding of the operation and management of a retail firm. The program help Students understand about Key ideas like marketing, customer relationship management, and tactics.

Mode of teaching and teaching timings

Mondays 10.00 am to 6.00pm (Class room mode)
Balance work at a company on the job
Location: Kharghar, Pune, Aurangabad

For whom

A HSC pass or equivalent examination with a minimum of 45% marks
ITI (1 years trade) with one year of apprenticeship completed with industry and certified
ITI (2 years trade)

Job Roles after course completion
  • Counter sales associate
  • Customer support executive
  • Assistant Department Manager or Category manager.
Course content coverage semester wise

Major Core:
Discipline Core –
Introduction to Retail Management

Ability Enhancement – Introduction to MS Excel
Multi-disciplinary – Business Mathematics

Major Core:
Discipline Core
– Retail Store Operations

Skill Enhancement – Communication and Presentation Skills
Value Added Course – Certificate Course 1
Multi-disciplinary – Introduction to Financial Accounting

Major Core:
Discipline Core
– Customer Service and Management

Ability Enhancement – Basics of Cash Management and Banking
– Introduction to Digital Marketing

Major Core:
Discipline Core
– Store Layout and Design
Discipline Elective – Merchandising and Display Management/ Legal Aspects of Retail

Skill Enhancement – Consumer Buying Behaviour
Value added Courses – Certificate Course 2

Major Core:
Discipline Core –
Product Brand and Private Label Management
Discipline Elective – Buying and Category Management/ Retail HR and IR

Ability Enhancement – Selling Skills

Major Core:
Discipline Core
– Supply Chain in Retail
Discipline Elective – Mall and Facility Management/ MIS in Retail

Skill Enhancement – Negotiation Skills
Value Added Courses – Certificate Course 3

Major Core:
Discipline Core
– E-tailing and Omni Channels
Discipline Elective – Rural Retailing/Warehouse Management

Ability Enhancement – Loyalty Management in Retail

Major Core:
Discipline Core
– Retail Market Research
Discipline Elective – Retail Branding/Speciality Retail

Skill Enhancement – Retail Marketing
Value Added Courses – Certificate Course 4

Course Differentiator

Key Skills Acquired after the end of the program:
– Retail Management Skills
– Store Operations Skills
– Customer Relationship Skills
– Store Layout and Desing Skills
– Retail Market Research Skills

40% class room
60% Skills/on the Job
Industry oriented curriculum
Preparation for certifications that are globally relevant

Admission Process for HSC students

Candidates will be admitted on the basis of following:
1. Entrance test score – MUET (MSSU’s Entrance Test) score / score of JEE, MHCET of Maharashtra State
2. Personal Interviews conducted by MSSU panel.
3. Merit list based on the test score and personal interview shall be displayed on the website of the university.*
4. Admission form

Admission Process for ITI students

Candidates looking forward for admission to the program shall have to fulfill the following condition:

  1. Compulsorily complete a Bridge course of the University.
  2. Compulsorily clear an exam basis the Bridge Course for being eligible for admission.
  3. Appear for Personal Interview conducted by the panel Constituted by MSSU.
  4. A final merit list shall be published by MSSU on the basis of test score of the Bridge course and Personal Interview

*For the exact timelines and details please visit the admission section on the website.

Process of application

1. Download of the Form
2. Duly filled application form with 1200/- form fee to transferred through RTGS at SBI Churchgate branch ac no 41221102586
3. IFSC Code SBIN0001821
4. Branch code 01821 in favour of Maharashtra State Skills University, Mumbai
5. Shortlisted candidates shall be invited for further processing of the application

Contact details & address

Maharashtra State Skills University
Elphinstone Technical School
Metro Chowk, Mahapalika Marg
Dhobi Talao, Mumbai 400001

For Counselling email at:

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